photo: © David Moenkhaus - all rights reserved 773 612-4166

Kodak – Your assurance of quality

On this day 134 years ago In 1881, George Eastman and Henry Strong formed a partnership called the Eastman Dry Plate Company.

While going through some of my dad’s stuff the other day, I found an old Kodak box from the 1960’s. My dad shot a lot of Kodak film when we were growing up. He frequently used a couple of Contax still cameras as well as a sweet little Honeywell Elmo Super 8 camera that still works. Like everyone else, I grew up with Kodak.

Here’s a cool little piece on the Kodak site about the evolution of the Kodak logo

Motion picture films currently manufactured by Kodak

Kodak’s current line up of professional still photography films

photo: © David Moenkhaus - all rights reserved 773 612-4166

Kodak box detail © David Moenkhaus

from the Kodak website:

The word “Kodak” was first registered as a trademark in 1888. There has been some fanciful speculation, from time to time, on how the name was originated. But the plain truth is that Eastman invented it out of thin air.

He explained: “I devised the name myself. The letter ‘K’ had been a favorite with me — it seems a strong, incisive sort of letter. It became a question of trying out a great number of combinations of letters that made words starting and ending with ‘K.’ The word ‘Kodak’ is the result.” Kodak’s distinctive yellow trade dress, which Eastman selected, is widely known throughout the world and is one of the company’s more valued assets.

 

Happy  New Year everyone !

Hello 2015, let’s have a look at you

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